In line with the bank’s new strategy for the coming 5 years that concentrates on customer personalization and improving customer experience,
Credit Libanais announced the launch of “The metallic”.
This exclusive metal card is the first of its kind in Lebanon.
It targets ultra-high net worth customers and offers elite clientele privileges and services that cater to their lifestyles.
This card is offered by invitation only.
Its name is inspired from the material it is made of, thus “The metallic” is engraved as signature mark.
It is a unique card, made from metal, with a minimalist design, sleek look, refined touch, unusual weight and embedded with contactless technology; it will grab everyone’s attention and make its holder feel delightfully empowered.
It is meticulously crafted to redefine the cardholder’s status and surpass all expectations as it offers a wide array of advantages; an unmatched round the clock concierge service ready to make any wish accessible, such as booking your stay at luxurious hotel chains, a dedicated specialized private banker that provides strategy on family wealth planning, advices on investment portfolio and run your daily banking needs, hence redefining your banking experience.
In addition to private jet rental offers, luxurious travel experiences, handpicked partner offerings, access to the most innovative loyalty program “Spectrum” that comes with a generous welcome bonus of 5,000 points.
Mrs. Randa Bdeir, Deputy General Manager and Head of E-Payment Solutions & Cards Technology at Credit Libanais seized the opportunity to highlight that
“The metallic” World Elite from Mastercard is the first of an upcoming series of cards that will see the light in the next months. She also added that “The metallic” is more than just a statement, it comes with a top-of-the-line unique customer value proposition offering tailor-made privileges introduced for the first time in the market; unsurpassed insurance programs that offer cardholders travel and medical coverage up to $2,000,000, a card rental coverage up to $100,000 and purchase protection coverage up to $75,000 in addition to complementary unlimited access to VIP airport lounges.
Mrs. Bdeir added: “The launch of “The metallic” card in Lebanon caters to the needs of VVIP consumers who require personalized and exceptional treatment, recognition, preferential access as well as global acceptance.
I strongly believe this card with its unique and distinctive value proposition will match our customers’ aspirations and particular lifestyle”.
Mr. Ramzy Al Amary, Country Manager for Levant, Mastercard said: “With a distinctive feature and top of the line offering, The Metallic offers consumers unparalleled benefits that come with being a Mastercard cardholder. As Lebanon moves further towards becoming a cashless society, consumer demand for digital payments is becoming increasingly sophisticated, and the need for personalized engagement continues to grow. As a global technology leader in payments, Mastercard understands these needs and is well poised in making every day card payments for Lebanese consumers luxurious, effortless and rewarding.”
About Credit Libanais
Since its establishment in 1961, Credit Libanais has developed technologically – advanced services to support its business. Today, CL Group is one of the alpha banks in Lebanon and remains deeply rooted in the country, with a landmark reference Head Office Tower in the banking sector. The Bank has one of the largest networks in Lebanon with 79 branches including the local and international outreach in Cyprus, Bahrain and Iraq, a representative office in Canada and a subsidiary bank in Senegal. CL Group encompasses an investment bank, an Islamic bank, a financial institution, a leasing company, an insurance company, and a real estate company, and reaps the benefits of a large network of international correspondents around the globe.
Year after year, Credit Libanais reaffirms its commitment to conducting business with high ethical standards and sustainability in mind.
About Mastercard Mastercard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry. Our global payments processing network connects consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. Mastercard products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter: @MastercardMEA and @MastercardNews, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the MEA Engagement Bureau.